Lemonilo Launches “Family Happy Day” Celebrating Mother’s Joy

Lemonilo has officially launched “Family Happy Day,” a new celebration aimed at promoting family togetherness and emphasizing the importance of maternal happiness. Held on October 23, 2025, in Jakarta, Indonesia, this initiative carries the theme “Happy Mom, Happy Family,” underscoring the idea that a mother’s joy is essential for a nurturing family environment.

Shinta Nurfauzia, Co-CEO of Lemonilo, stated, “Today marks a simple yet meaningful symbol to remind Indonesian families to always create space for mothers’ happiness. We want Family Happy Day to be a reminder that a mother’s happiness deserves to be celebrated.” From this year on, the event will take place annually on September 23.

As part of the festivities, Lemonilo introduced actress and young mother Nikita Willy as the Brand Ambassador for its Lemonilo Brownies Crispy. Willy, known for her candid discussions about the challenges of motherhood, embodies the spirit of the initiative. “Nikita Willy is an inspiring young mother who openly shares her struggles in motherhood, yet continues to maintain a positive spirit that aligns perfectly with our initiative,” Nurfauzia added.

The launch of Family Happy Day aligns with Lemonilo’s commitment to healthier snacking options for families. The new Lemonilo Brownies Crispy is marketed with the tagline “The Crispy Brownies that Bring You Joy,” and is positioned as a safe snack choice, free from preservatives, artificial sweeteners, and synthetic coloring.

Ronald Widjaja, also Co-CEO of Lemonilo, highlighted the fundamental role of mothers in fostering a warm family atmosphere. “A happy mom creates a happier family,” he remarked. “When mothers feel valued, supported, and have time for themselves, the whole family benefits from that positive energy.” He emphasized that the happiness of his wife is crucial for cultivating a loving household.

During the Family Happy Day event, Nikita Willy shared her personal experiences of motherhood, describing it as both a blessing and a challenge. “Motherhood is not easy. There’s fatigue, there are challenges, especially with many unexpected situations—and that’s normal,” she expressed. Willy noted that prioritizing mental health and carving out personal time is essential for mothers.

“Sometimes, just sitting down for a moment while snacking on Lemonilo Brownies Crispy helps me feel calmer. It’s not just a snack, but a little reminder that mothers deserve happiness too,” she added, emphasizing the significance of self-care.

Family psychologist Samanta Elsener reinforced the idea that a mother’s mental health has a profound impact on family dynamics. She explained, “Research shows that a mother’s mood can influence her child, meaning a mother’s happiness directly affects the child’s emotional development.” Elsener also pointed out that self-care is not selfish; rather, it is necessary for mothers to recharge and manage everyday stress.

“Mothers who regularly take time for themselves become more resilient in facing daily challenges,” Elsener noted. She also emphasized that a mother’s happiness thrives on family support. Even small gestures from partners can significantly contribute to a mother’s well-being. “A supportive father who is willing to share responsibilities plays a crucial role in maintaining a mother’s mental health. Families that support each other are stronger in overcoming challenges,” she concluded.

Founded in 2016, Lemonilo aims to make healthy living accessible to everyone. The company bridges the gap between high-priced imported products and local fast-moving consumer goods. To date, Lemonilo has launched over 40 product variants, including snacks and instant noodles, all available through its official digital platforms and more than 200,000 retail points across Indonesia.