StarHub and Mediacorp Join Forces to Enhance Singapore’s Entertainment Offerings

On October 27, 2023, StarHub and Mediacorp announced a strategic partnership aimed at enhancing entertainment options for audiences in Singapore. This collaboration will leverage the strengths and innovation of both companies to provide a wider array of content, beginning next month.

New Content Access Through mewatch

As part of this partnership, viewers will gain access to StarHub TV+ content packages via Mediacorp’s digital streaming service, mewatch. The offerings will include live sports such as the Premier League, FA Cup, and NBA games. In addition, popular Asian channels like KBS World, TVB, Zee, and Astro will be part of the line-up, alongside well-known international brands such as AXN, BBC, and Nickelodeon.

Customers can expect flexible micro-packages along with free subscription options, ensuring choices that cater to varying household needs and budgets. Specific pricing details will be disclosed as the launch date approaches.

Statements from Leadership

Existing StarHub TV+ subscribers will maintain their current service without being automatically transitioned to mewatch. This was clarified by Mediacorp, ensuring a seamless experience for existing customers.

“This partnership brings audiences the widest and most exciting mix of content – from global sporting spectacles to local favourites – in simple and flexible ways,”

said Nikhil Eapen, Chief Executive Officer of StarHub.

Tham Loke Kheng, CEO of Mediacorp, described the collaboration as “a key milestone for Singapore’s media industry.” She added, “With our combined strengths, we will be able to deliver a richer entertainment experience to our audiences in Singapore, while advertisers will gain access to the most comprehensive suite of solutions across TV, digital, and data-driven platforms for the most effective campaign outcomes.”

This partnership marks a significant step in the evolution of content delivery in Singapore, promising a more enriched viewing experience for consumers and diverse options for advertisers. As both companies prepare for the rollout, audiences can look forward to a more integrated entertainment landscape.