Shantai Food Co. Expands Global Reach with Innovative Popping Candy

Guangdong Shantai Food Co., Ltd., a leading player in the snack food industry, has made significant strides in its global expansion efforts, particularly with its innovative approach to popping candy. On November 12, 2025, the company showcased its advancements at several major industry exhibitions, aiming to capture a larger share of the international market while promoting its commitment to premium quality and creativity.

At events like the 112th National Food and Drinks Trade Fair, the 137th China Import and Export Fair, and SIAL Shanghai, Shantai revealed a range of innovative products based on its proprietary “third-generation popping candy technology.” This technology not only enhances the sensory experience of the candy but also demonstrates the company’s manufacturing excellence, attracting attention from buyers and distributors worldwide.

Shantai’s diverse product offerings include six categories and 48 flavors, catering to various consumer preferences, including sugar-free and oat-based options. Products such as classic popping candy, milk stick candy, and new variants like “Sour Series” and “Cooling Sensation” have been well-received. The company’s interactive experience zone at the exhibitions drew numerous industry professionals, allowing them to engage with the new-generation Baida popping candy, which features a unique bubble-activation technology that creates a dynamic sensory experience.

The success of Shantai’s innovative products has sparked interest among international buyers, leading to substantial discussions about import policies and customized cooperation. These interactions highlighted the strong potential for Shantai’s products in global markets.

Heritage and Innovation Drive Quality Control

Founded in Chaozhou in 1917, Shantai has evolved from a traditional confectionery workshop to a modern food enterprise recognized as a “Guangdong Time-honored Brand” and a National High-Tech Enterprise. The company has established a robust supply chain, emphasizing quality control through its two modern production facilities, which span over 20,000 square meters.

With a commitment to maintaining high standards, Shantai has secured several international food safety certifications, including HACCP, ISO 22000, and BRC. The company’s production processes are designed to meet the 100,000-class GMP cleanliness standard, ensuring that products remain safe and reliable. Shantai’s third-generation popping candy technology has achieved significant breakthroughs, including heat resistance of up to 52°C, allowing for better performance in diverse climates.

Currently, Shantai’s annual production capacity exceeds 5 billion packs, with its products exported to over 100 countries. The company has established long-term partnerships with international snack brands and retail chains, further solidifying its position in the global market.

Strategic Initiatives for Market Expansion

In response to shifting consumer trends, Shantai has actively enhanced its channel development and brand partnerships. To improve product visibility in traditional retail and convenience store channels, the company has optimized packaging and display layouts for its classic items. For emerging snack collective stores, Shantai has launched cost-effective product series, appealing to younger consumers while maintaining quality.

Customized theme collections compatible with PDQ (Product Display Quickly) systems have also been created for membership stores and hypermarkets. These strategic initiatives aim to enhance brand visibility and drive experiential purchasing, allowing Shantai to adapt to the evolving retail landscape.

Mr. Hong Yonghong, General Manager of Shantai, emphasized the importance of international exhibitions as platforms not only for showcasing products but also for building connections with global supply chain partners. The company’s participation in various exhibitions has facilitated extensive discussions about distribution agreements and joint product development, laying a solid foundation for further international market expansion.

Looking ahead, Shantai remains committed to its vision of becoming “the World’s Most Enjoyable Food Enterprise.” The company plans to increase investment in research and development while advancing intelligent manufacturing and digital transformation. By integrating innovation in consumption scenarios, flavor science, and health considerations, Shantai aims to deliver more high-quality products to consumers globally, fostering a sustainable and mutually beneficial industrial ecosystem alongside its value-chain partners.