Hong Ha Revives Student Memories with LOVE Gathering Event

HANOI, Vietnam, September 4, 2025 – The renowned Vietnamese brand Hong Ha is set to launch a unique event, the LOVE Gathering, on September 6, aimed at rekindling cherished school memories for multiple generations. With over six decades of history, Hong Ha has become synonymous with the educational experiences of countless Vietnamese students, evolving from traditional stationery to innovative products designed for modern learners.

Bridging Generations Through Music and Nostalgia

The LOVE Gathering promises to be more than just a reunion; it will blend indie music from various eras, creating an atmosphere where Gen Z, millennials, and older generations can connect and celebrate their shared pasts. This gathering reflects Hong Ha’s commitment to fostering community and nostalgia, allowing attendees to relive their school days while enjoying contemporary sounds.

In conjunction with the event, Hong Ha will unveil its new S: product line, specifically designed for active students and young professionals. The collection emphasizes the ethos of “Simple – Smart – Stylish,” catering to the needs of today’s learners while promoting a lifestyle that is both modern and inspirational. This initiative underscores Hong Ha’s dedication to innovation and relevance in a rapidly changing market.

The Mystery Bag: A New Experience

Adding an element of excitement to the LOVE Gathering is the introduction of the Hong Ha Mystery Bag. These surprise packages will contain an assortment of stationery items, including both familiar products and limited-edition specials. The anticipation surrounding the contents has quickly turned the Mystery Bag into a trending phenomenon among younger consumers, transforming the process of purchasing stationery into a delightful adventure.

By intertwining engaging music, nostalgic memories, innovative products, and creative activities, the LOVE Gathering not only celebrates Hong Ha’s legacy but also illustrates the brand’s evolution. It remains committed to its traditional values while adapting to the preferences of contemporary youth.

The event on September 6 is poised to be a significant occasion for students and young professionals, highlighting how Hong Ha continues to resonate with its audience across generations. As the brand moves forward, it aims to maintain its relevance while cherishing the memories that have defined its history.