Lifestyle
Casablanca Celebrates 30 Years with Innovative Home Textiles
Casablanca Group, a prominent player in the home textile industry, is celebrating its 30th anniversary with the launch of the “30+ Anniversary Celebration – Crafting Happiness with Artistry” campaign. The event, taking place throughout September 2025, showcases the brand’s commitment to quality and design, blending traditional artistry with modern aesthetics.
Founded in 1993 in Hong Kong, Casablanca has made a name for itself by emphasizing the importance of home through its unique Italian art style. The company has evolved into a leading enterprise in home decor, focusing on the production of high-quality bedding that caters to the evolving needs of consumers.
Highlights of the Anniversary Campaign
The anniversary celebration features two flagship product lines: the Toscana 1200 Threads Long-staple Cotton Series and the new CASA-V 7A bedding series. The Toscana series introduces the “Vine Time” (TF291) pattern, which combines the classic paisley design with elements of nature, such as peach blossoms and branches. This series aims to evoke a sense of happiness and tranquility within the bedroom, embodying the brand’s artistic vision.
The CASA-V 7A series represents a significant advancement in bedding technology, incorporating a range of antibacterial and antimicrobial features. This collection is designed not only for comfort but also for enhanced health benefits, aligning with the brand’s commitment to improving sleep quality for its customers. The CASA-V 7A series includes the 1800 Threads Pearl Silk Jacquard fabric, which combines the luxurious feel of silk with the functional properties of Tencel and cotton.
Commitment to Quality and Innovation
Casablanca’s dedication to innovation is evident in its continuous development of new products that prioritize both aesthetics and functionality. The brand’s history of introducing cutting-edge technologies, such as the CASA-V 5A antibacterial line in 2015, has set high standards in the industry. The latest CASA-V 7A series maintains this legacy by offering long-lasting antibacterial protection, guaranteeing a safe and comfortable sleeping environment.
To mark the occasion, a pop-up store will be established in shopping malls across Hong Kong, allowing customers to experience the new products firsthand. Additionally, the company will share educational content on social media regarding the importance of thread count in bedding quality, further engaging with its customer base.
Casablanca Group’s anniversary campaign not only celebrates three decades of excellence but also reinforces its role as a leader in the home textile market. The brand’s focus on artistry, quality, and consumer well-being illustrates its ongoing commitment to crafting products that enhance the modern home experience.
The promotion runs from September 12 to November 3, 2025, with products available through the Casablanca eShop, specialty stores, and department stores. As the company looks to the future, it remains dedicated to creating a beautiful and functional living space for everyone, embodying the essence of home that it has championed for over thirty years.
For further details, visit Casablanca’s official website or their social media platforms.
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