Aloft Surabaya Pakuwon City Launches as New MICE Hub in Indonesia

Aloft Surabaya Pakuwon City has officially opened its doors, establishing itself as a premier destination for meetings, incentives, conferences, and exhibitions (MICE) in East Surabaya. This marks the first Aloft hotel in Surabaya, part of Marriott International, and aims to cater to both business and social events with its modern facilities and vibrant atmosphere. The hotel’s strategic location, connected directly to Pakuwon City Mall, the largest lifestyle complex in the city, enhances convenience for business delegates and visitors.

The hotel’s proximity to key landmarks such as Kenjeran Beach, the Suramadu Bridge, and Juanda International Airport further positions it as an ideal choice for both domestic and international travelers. This accessibility is designed to meet the growing demand for MICE venues in the region.

Flexible Event Spaces and Modern Amenities

Aloft Surabaya Pakuwon City boasts an array of flexible spaces tailored for various occasions. The hotel features seven Tactic rooms, showcasing contemporary design and adaptable layouts that foster creativity and collaboration. The grand ballroom, covering 489 square meters, includes high ceilings, an expansive pre-function foyer, and state-of-the-art audiovisual support, making it suitable for diverse events ranging from product launches to weddings.

“As much as Aloft is about bold design and expressive energy, this hotel is also built for the business community,” said Reza Aryawarman, Multi-Property General Manager of Pakuwon Portfolio Hotels under Marriott International.

Aryawarman emphasized the importance of creating a MICE destination that accommodates corporate and social events of varying scales, highlighting the hotel’s commitment to providing exceptional service and facilities.

In true Aloft fashion, the hotel blends business with lifestyle, offering guests unique dining experiences. The Vibe Restaurant features Asian comfort food with a contemporary twist, while Echo Lounge & Bar provides a lively atmosphere for unwinding with live music and cocktails. For those seeking quick refreshments, the Re:fuel by Aloft concept ensures that guests have access to snacks and beverages around the clock.

Embodying Local Culture and Global Appeal

Aloft Surabaya Pakuwon City also integrates local culture into its identity. The hotel introduces two mascots, Elzo (Electric-Zone) and Keppy (Kepo and Happy), which are modern interpretations of Surabaya’s folklore characters, Sura and Baya. These characters are showcased in murals, digital art, and exclusive merchandise, reflecting the hotel’s commitment to celebrating local heritage on a global scale.

The hotel comprises 233 loft-inspired guest rooms and suites, featuring platform beds, walk-in showers, and 55-inch smart TVs. The thoughtfully designed spaces cater to both work and relaxation, with vibrant murals inspired by the “Merasa Bahagia” series by local artist Peter Rhian. Large windows offer stunning views of Surabaya’s skyline, Kenjeran Beach, or the Suramadu Bridge, enhancing the overall guest experience.

Aloft Surabaya Pakuwon City is a proud participant in Marriott Bonvoy, Marriott International’s acclaimed travel program. Members can earn and redeem points for stays at over 30 brands worldwide, unlocking exclusive benefits and curated experiences. Bookings and inquiries for events are currently available at www.aloftsurabayapakuwoncity.com.

The introduction of Aloft Surabaya Pakuwon City signals a significant development in East Surabaya’s hospitality landscape. With its modern facilities, commitment to local culture, and strategic location, it stands poised to become a vital hub for MICE activities in the region.