MEDIPEEL Launches Major Pop-Up Expansion in Thailand

MEDIPEEL, a prominent derma-esthetic brand based in Seoul, South Korea, has embarked on a significant expansion into Southeast Asia with the launch of a large-scale pop-up store at Central World in Bangkok. This pop-up, developed in collaboration with Shinsegae’s Hyperground, aims to showcase the brand’s clinical expertise and premium identity in a unique retail environment. The initiative marks a strategic move to engage with a broader audience beyond traditional sales approaches.

The Central World pop-up will be operational until January 30, 2026, strategically timed to attract the high-volume holiday crowd that sees over 300,000 visitors daily. Highlighting the brand’s offerings, a special “MEDIPEEL Brand Week” will occur from December 27 to January 2, featuring product promotions, sampling activities, and events designed to enhance customer experience and foster brand loyalty.

Expanding Presence and Strategic Partnerships

In addition to the Central World location, MEDIPEEL has opened another pop-up at Siam Center, which caters to younger consumers and aims to build brand awareness ahead of a planned retail expansion. Both pop-ups reflect MEDIPEEL’s sophisticated aesthetic, with the Central World installation incorporating dynamic visual elements that resonate with Thailand’s vibrant festive atmosphere.

MEDIPEEL is not only focusing on offline engagement but is also enhancing its omnichannel strategy across Southeast Asia. The brand has established a stable offline distribution network through Guardian Malaysia, the largest drugstore chain in the region. Concurrently, MEDIPEEL is expanding its digital footprint with localized social media efforts, live commerce initiatives, and influencer partnerships, all aimed at deepening connections with local consumers.

A representative from MEDIPEEL stated, “The Central World pop-up is more than an exhibition—it is a platform to demonstrate our technological expertise and professionalism as a leading K-derma brand on the global stage. Through our collaboration with Shinsegae Hyperground, we will strengthen our international distribution network and continue to grow as a premium derma brand built on trust and innovation.”

Innovative Products and Global Reach

MEDIPEEL is the flagship brand of SKINIDEA, which operates under MDP Holdings and is a portfolio company of Morgan Stanley PE Asia. Known for its innovative products that integrate premium ingredients with patented dermatological technology, SKINIDEA exports to over 75 countries worldwide. The brand is dedicated to developing high-performance skincare solutions, supported by thorough research and clinical trials, ensuring that their products offer both immediate and long-lasting improvements tailored to various skin types.

As MEDIPEEL accelerates its global expansion, the brand’s initiatives in Thailand reflect a commitment to establishing a strong presence in key Asian markets while continuing to innovate in the competitive skincare industry.