Hong Leong Finance Debuts HLF Digital App, Achieves Key Milestones

Hong Leong Finance (HLF) has launched the HLF Digital app, enabling customers to manage their finances with enhanced convenience and security. Officially unveiled on September 15, 2025, the app has already seen over 14,000 sign-ups and facilitated transactions exceeding S$1 billion since its pilot rollout in August 2024. This substantial engagement is highlighted by more than S$600 million in fixed deposits made through the platform, indicating strong user interest.

Enhancing Customer Experience Through Technology

The introduction of HLF Digital marks a pivotal step in HLF’s commitment to improving customer experience. The app offers an integrated omnichannel approach, allowing users to conduct financial transactions anytime, anywhere, while still benefiting from in-person services at HLF branches. With its intuitive interface, the app provides a range of functionalities, including account openings, fixed deposits, fund transfers, and personal details updates, all within a secure digital environment.

Security remains a top priority for HLF Digital. The app incorporates advanced encryption technology to safeguard sensitive information and employs multi-factor authentication to ensure secure logins. Customers have expressed positive feedback regarding the app’s usability and security features.

Z. Zhuo, a user in his 30s, shared, “With my busy work schedule, the HLF Digital app has been a great help. It is easy to use, and I can now manage my finances, place fixed deposits, or transfer funds anytime, anywhere — right from my phone. The app’s security features also give me peace of mind whenever I use it.”

Another user, S. Yew, who is in his 60s, remarked, “For someone like me who is not very tech-savvy, I was pleasantly surprised that I could easily learn to use the HLF Digital app. The app has brought so much convenience as I can easily access a range of services from the comfort of my home, and I still have the option of visiting the branch when I want to.”

Strategic Vision and Future Growth

Ang Tang Chor, President of HLF, emphasized the significance of the app in the company’s transformation journey. “The launch of HLF Digital marks a significant milestone in our transformation. The app is a strategic enabler that reinforces our long-term vision to be a customer-centric financial institution,” he stated. He added that the initiative reflects HLF’s commitment to making financial services more accessible and efficient while providing greater value to customers.

As of December 31, 2024, HLF’s loan books amounted to S$11.668 billion, with a deposit base of S$12.300 billion and shareholders’ funds at S$2.108 billion. HLF has consistently maintained its status as the largest finance company in Singapore, with a network of 28 branches and 12 SME Centres island-wide.

The organization has received numerous accolades, including the title of ASEAN Finance Company of the Year by Asian Banking & Finance for twelve consecutive years, and recognition among The Banker’s Top 1000 World Banks for the eighth year running. Furthermore, it has been named one of the Top 100 Most Valuable Singaporean Brands by Brand Finance for eight consecutive years.

For more information about HLF Digital, visit the official website at [HLF Digital](https://www.hlf.com.sg/).