MEDIPEEL Launches Major Pop-Up in Bangkok, Expands in Southeast Asia

MEDIPEEL, a professional derma-esthetic brand based in Seoul, has officially launched its expansion into Southeast Asia with a significant pop-up event at Central World in Bangkok. This initiative, which began on November 11, 2025, marks a strategic move aimed at increasing brand visibility and consumer engagement in key Asian markets. The pop-up is set to run until January 30, 2026, coinciding with the bustling holiday season that sees over 300,000 daily visitors at the retail hub.

The pop-up, developed in collaboration with Shinsegae Hyperground, a global expansion platform for K-brands, aims to showcase MEDIPEEL’s clinical expertise and premium derma identity. Rather than traditional sales tactics, the event focuses on creating an immersive brand experience that elevates consumer interaction with the products.

Engaging Consumers During Peak Season

From December 27 to January 2, the event will feature a special “MEDIPEEL Brand Week.” This week-long celebration is designed to drive product trials and foster customer loyalty through various promotions, sampling programs, and interactive customer experience events. The pop-up at Central World reflects Thailand’s vibrant festive atmosphere, incorporating dynamic visual transitions that resonate with the local culture.

In addition to the Central World location, MEDIPEEL has partnered with Tops Thailand to launch another pop-up at Siam Center, the city’s trendsetting hub for younger consumers. This pre-launch activation aims to build brand awareness ahead of a planned retail expansion in the region. Both installations represent MEDIPEEL’s sophisticated yet clinical aesthetic, reinforcing the brand’s commitment to quality and innovation.

Strengthening Omnichannel Strategy

Beyond these offline activities, MEDIPEEL is enhancing its omnichannel strategy throughout Southeast Asia. The brand has established stable offline distribution through Guardian Malaysia, the largest drugstore chain in the region. Furthermore, it is expanding its digital presence by engaging with local consumers through localized social media efforts, live commerce initiatives, and collaborations with influencers.

A representative from MEDIPEEL remarked, “The Central World pop-up is more than an exhibition—it is a platform to demonstrate our technological expertise and professionalism as a leading K-derma brand on the global stage.” This statement highlights the company’s ambition to strengthen its international distribution network while continuing to grow as a premium derma brand focused on trust and innovation.

MEDIPEEL is the flagship brand of SKINIDEA, which operates under MDP Holdings, a portfolio company of Morgan Stanley PE Asia. Known for its innovative skincare solutions, SKINIDEA exports to over 75 countries worldwide, developing high-performance products through comprehensive research and clinical trials. This commitment ensures that MEDIPEEL’s offerings provide both immediate and long-lasting improvements tailored to various skin types.

As MEDIPEEL embarks on this exciting chapter in Southeast Asia, the brand is poised to capture a significant share of the growing derma-esthetic market, demonstrating the potential of K-beauty on the global stage.