HICC Pet® Launches In-Store Pet Care Solutions Across Singapore

HICC Pet®, a prominent American pet care brand, is expanding its reach in Singapore by partnering with Shell Select. As of October 2025, pet owners in Singapore can find a selection of HICC Pet® grooming and wellness products in over 50 Shell Select stores throughout the island. This collaboration offers busy families convenient access to essential pet care items while they refuel and refresh.

The brand, headquartered near Seattle, Washington, established its presence in Singapore in 2024 with the opening of its APAC Brand Experience Centre located in Marina One. This strategic move has enabled HICC Pet® to introduce a range of veterinarian-recommended products specifically tailored for the local market. New offerings include an ‘Itch Relief Kit’ designed to alleviate skin irritations and dryness, along with an ‘Oral Care Kit’ that promotes fresh breath and oral hygiene.

Both kits are compact and practical, utilizing HICC Pet® proprietary technologies to ensure effective results for pets. The introduction of these products reflects the company’s commitment to making pet wellness a seamless part of everyday life. HICC Pet® aims to transform pet care into a routine as easy and essential as a quick stop at the gas station, ensuring pets enjoy a fresher, safer, and less stressful experience on the go.

The collaboration with Shell Select represents a significant step forward for HICC Pet® in the Asia-Pacific region. As the brand continues to grow, it invites potential partners in the APAC region who are interested in becoming resellers or distributors to reach out via email at [email protected].

Through this partnership, HICC Pet® is poised to meet the needs of Singaporean pet owners, providing them with immediate access to trusted wellness solutions that enhance the lives of their furry companions.