WePlay Launches Charity Campaign to Support Stray Dogs in Korea

WePlay, a prominent social entertainment platform under WEJOY PTE. LTD., has launched its “Let’s Celebrate Christmas Together” campaign, which runs from December 19 to 25, 2025. This initiative not only features interactive elements beloved by global Gen Z users but also incorporates a charitable effort aimed at supporting stray dogs in South Korea.

The campaign introduces engaging activities such as the Voice Room Red Envelope Rain and the Christmas Wish Plaza, which enhance user interaction. A significant highlight is the charity initiative titled “Let’s Make a Wish for the Dogs!” where users can earn Warmth Points by sending themed gifts or purchasing lottery tokens.

WePlay has set a goal to deliver a total of 615 kg of prescription dog food and 50 electronic training whistles to the organization City Without Stray Dogs. As users participate, a progress bar will indicate the community’s contributions, with WePlay committing to donate additional supplies each time a milestone is reached. This effort aims to improve nutrition and provide behavioral training for rescued dogs, enhancing their chances for adoption.

Bridging Virtual Interaction with Real-World Kindness

The mission of WePlay is to create a vibrant online community while promoting social responsibility. Jingci Zhao, Head of WePlay Korea, emphasized the importance of using social interactions to foster real-world change. “The heart of WePlay’s charity work lies in using the warmth of social interaction to transmit the power of life,” Zhao stated. “Through this Christmas initiative, we hope young users can feel that WePlay is not only a place to make friends and have fun, but also a space where simple interactions can come together to make a real-world impact.”

WePlay’s commitment to philanthropy reflects a growing trend among digital platforms to harness their influence for positive outcomes. By integrating entertainment with charitable actions, the company aims to inspire young users to engage meaningfully with both their peers and their community.

About WePlay

Founded under the umbrella of WEJOY PTE. LTD., WePlay is headquartered in Singapore and has quickly become a leading social entertainment platform. It features popular games such as Space Werewolf, Guess My Drawing, and Mic Grab, providing a dynamic space for young users to connect and form friendships.

As the holiday season approaches, campaigns like “Let’s Celebrate Christmas Together” illustrate how technology and charity can work hand in hand, creating a brighter future for those in need, including our four-legged friends.

For more information about the campaign or to participate, visit the WePlay website at https://weplayapp.com/.