Manulife and JUST FEEL Launch Hong Kong’s First “My Flag Day”

On October 18, 2025, Manulife Hong Kong and the non-governmental organization JUST FEEL launched the city’s inaugural “My Flag Day.” The initiative brought together 500 family volunteers to distribute over 10,000 flags to the public, each flag representing various emotions. The goal is to encourage individuals to express their feelings and raise awareness about emotional well-being.

Participants selected flags that illustrated six distinct emotions: “happy,” “warm,” “excited,” “sad,” “angry,” and “scared.” Designed by local primary school students, these flags served as visual representations of emotions, fostering conversations about feelings that are often left unspoken. By wearing these flags, individuals engaged in meaningful dialogues, promoting mutual understanding and care within the community.

Promoting Emotional Awareness and Community Engagement

The “My Flag Day” initiative is part of a broader partnership between Manulife and JUST FEEL, which began in April 2025. This collaboration aims to enhance emotional education among students and create a “Compassionate School Culture.” According to Celia Ling, Chief Marketing Officer of Manulife Hong Kong and Macau, the initiative reflects the company’s commitment to mental wellness. She stated, “Creating space for people to openly express and embrace all feelings is key to building a healthier, more resilient society.”

The event not only focused on emotional expression but also encouraged families to explore feelings together, thereby strengthening parent-child relationships. The involvement of 500 family volunteers underscores the importance of community engagement in promoting emotional health.

Continuing the Conversation on Mental Wellness

In a statement, Raymond Yang, Co-founder and Executive Director of JUST FEEL, emphasized the importance of emotional education. He expressed gratitude for Manulife’s support, noting, “Through ‘My Flag Day,’ we have extended emotional education from schools to families and the wider community.” This initiative aims to transform communication cultures in schools and families, ultimately enhancing students’ emotional well-being.

The “My Flag Day” event not only marks a significant step in promoting emotional health in Hong Kong but also resonates with Manulife’s Impact Agenda. The initiative seeks to empower the community to prioritize emotional wellness, emphasizing that feelings should be acknowledged and shared.

As the partnership between Manulife and JUST FEEL continues, both organizations aim to foster a culture of acceptance and expression. By encouraging open conversations about emotions, they hope to prevent emotional suppression and cultivate a more supportive environment for all individuals.

This pioneering event highlights the growing recognition of mental health as a vital component of overall well-being, demonstrating the power of community initiatives in addressing emotional education. Through programs like “My Flag Day,” Hong Kong is taking important steps toward a more compassionate and understanding society.