Hermes Debuts Sandy-Inspired Spring/Summer 2026 Collection at Paris Fashion Week

Hermes showcased its spring/summer 2026 collection during Paris Fashion Week on October 4, 2025. Under the creative direction of designer Nadege Vanhee, the runway featured a striking array of sandy-hued garments, including brassiere tops, quilted silk coats, and racer-backed dresses. The event took place in a unique setting, where guests were greeted by a beige environment designed to evoke a beach-like atmosphere, complete with sand covering the floor and scattered broken shells.

Models confidently traversed the sandy runway, donning tall riding boots alongside a cohesive color palette dominated by muted beige and khaki tones. Their looks were enhanced by silky ponytails that swished elegantly as they walked. The collection also incorporated eye-catching elements, such as a few vibrant red accessories, including a leather trouser set, a handbag, and motifs on silk scarves. The brassiere tops were particularly noteworthy, featuring leather straps and lacework to create a snug fit, while racerback designs offered a modern silhouette.

Hermes Stands Out in a Competitive Luxury Market

Despite facing challenges in the luxury market, Hermes has outperformed rivals such as LVMH, Kering, and Chanel. The fashion industry has been grappling with a prolonged downturn, prompting many brands, including Dior, Gucci, and others, to hire new designers in an effort to reinvigorate sales. In contrast, Vanhee has maintained her position at the helm of womenswear designs for over a decade, showcasing a consistent vision that resonates with consumers.

Paris Fashion Week, which runs until October 7, 2025, features an array of prominent labels, such as Louis Vuitton, Dior, Chanel, Saint Laurent, and Loewe. As the event unfolds, the spotlight remains on how established brands adapt to shifting consumer preferences while navigating a competitive landscape.

Hermes’ innovative approach, particularly in this latest collection, reflects an understanding of contemporary fashion trends while staying true to its heritage. The combination of traditional craftsmanship with modern aesthetics positions the brand favorably as it looks toward the future of luxury fashion.