Chagee Unveils Cocoa Oolong Milk Tea with Hello Kitty Collaboration

The popular milk tea chain Chagee has partnered with the beloved Sanrio character, Tanned Hello Kitty, to celebrate the festive season. This collaboration introduces the new Cocoa Oolong Milk Tea, set to launch on December 12, 2023, alongside exclusive merchandise themed around Hello Kitty.

The innovative drink, priced from S$5.20, combines oolong sourced from the UNESCO-listed Wuyi Mountains with cocoa from Cote d’Ivoire’s Gold Belt. Customers can also purchase bundles that include various Hello Kitty merchandise, enhancing the festive experience.

Festive Pop-Up Store and Exclusive Rewards

From December 13 to 22, Chagee will host a Hello Kitty-themed pop-up store near Mandarin Gallery. This event consists of five interactive stops where visitors will receive a stamp card to track their progress. Completing the challenges outlined on the card allows participants to redeem exclusive rewards, including limited-edition Hello Kitty items.

In a statement, Eugene Lee, Chief Marketing Officer at Chagee APAC, expressed the essence of the collaboration, stating: “The holidays are a reminder that connection is one of the most precious things we have. With Cocoa Oolong Milk Tea and Tanned Hello Kitty, we wanted to create something that feels comforting, joyful, and familiar, the same way meaningful relationships feel.”

Echoing this sentiment, Kohei Amai, Chief Operating Officer of Sanrio Southeast Asia, highlighted the spirit of kindness that Hello Kitty embodies. “This collaboration with Chagee carries that spirit into the festive season,” he noted. “Tanned Hello Kitty’s warmth and Cocoa Oolong Milk Tea’s comforting character create a celebration of togetherness. We hope it brings fans joy and closeness throughout the holidays.”

As the festive season approaches, the collaboration between Chagee and Hello Kitty promises to engage fans with delightful beverages and exclusive merchandise, fostering a sense of community and celebration.