Chagee Partners with Hello Kitty for Festive Cocoa Milk Tea Launch

Chagee, a prominent milk tea chain, has unveiled an exciting collaboration with the beloved Sanrio character, Tanned Hello Kitty. This partnership, announced in anticipation of the festive season, introduces a new beverage and exclusive merchandise, aiming to engage fans and celebrate togetherness.

The new Cocoa Oolong Milk Tea will be available starting on December 12, 2023. Priced from S$5.20, this drink features oolong sourced from the UNESCO-listed Wuyi Mountains in China and cocoa sourced from Cote d’Ivoire’s renowned Gold Belt. Customers can also opt for a special bundle that includes various Hello Kitty-themed merchandise, enhancing the festive experience.

In addition to the new drink, Chagee will host a Hello Kitty-themed pop-up store from December 13 to 22 near Mandarin Gallery. This event will feature five interactive stops where visitors can complete missions to earn stamps. Those who finish their journey will receive exclusive rewards, including limited-edition Hello Kitty merchandise, making it a unique holiday experience for fans.

Eugene Lee, the Chief Marketing Officer at Chagee APAC, expressed the sentiment behind this collaboration, stating, “The holidays are a reminder that connection is one of the most precious things we have. With Cocoa Oolong Milk Tea and Tanned Hello Kitty, we wanted to create something that feels comforting, joyful, and familiar, the same way meaningful relationships feel.”

Kohei Amai, the Chief Operating Officer of Sanrio Southeast Asia, echoed this sentiment, highlighting Hello Kitty’s legacy of encouraging kindness and connection. He remarked, “This collaboration with Chagee carries that spirit into the festive season. Tanned Hello Kitty’s warmth and Cocoa Oolong Milk Tea’s comforting character create a celebration of togetherness. We hope it brings fans joy and closeness throughout the holidays.”

As the holiday season approaches, this partnership between Chagee and Hello Kitty not only offers fans a delightful new beverage but also fosters a sense of community and connection, perfectly aligning with the spirit of the season.