Carousell Luxury Launches First Physical Store on September 23

Carousell Luxury, a platform under the e-commerce company Carousell, will open its first physical store on September 23. Located at The Centrepoint, this new retail space will feature a range of pre-loved luxury items, including handbags and accessories from renowned brands such as Chanel, Louis Vuitton, Dior, and Gucci. This launch marks a significant step in the company’s strategy to enhance its luxury offerings.

The physical store aims to complement Carousell Luxury’s online presence, which can be accessed through the Carousell in-app store. Last year, the company further expanded its luxury segment by acquiring the luxury bag reseller LuxLexicon. Customers can expect to find unique collector’s items, including Chanel’s Wenge Wood Vanity bag, the Louis Vuitton x Yayoi Kusama OnTheGo, and Dior’s Saddle bag.

To ensure authenticity, all items sold through Carousell Luxury undergo a rigorous multi-point verification process conducted by experienced professionals. This process includes checks against a proprietary digital reference library containing over 500 bag styles, focusing on brand-specific markers such as stitching, engraving, serial codes, materials, and hardware. The verification typically takes between 10 and 30 minutes. If any item is determined to be inauthentic by the brand, Carousell Luxury provides a money-back guarantee.

For those looking to sell their luxury items, Carousell Luxury offers several options, including consignment, trade-in, or direct buyouts. The latter two options are rarely available in the luxury resale market, making this initiative noteworthy.

As part of the store’s opening, Carousell Luxury will run special promotions until September 30. Customers who spend at least S$2,800 will receive a complimentary leather organic care kit set, enhancing the shopping experience.

In discussing the decision to launch a physical store, Tresor A Tan, director of Carousell Luxury, emphasized the company’s mission: “Our goal has always been to make secondhand the first choice.” Tan noted that while the online platform remains central to their operations, an omnichannel approach provides additional assurance and flexibility for customers.

“Some buyers prefer to see, touch, or try on a few bags in person, while sellers find it much easier to walk in with their bags and get a valuation on the spot,” Tan explained. This strategy aims to foster a vibrant luxury community by enhancing the overall buying and selling experience both online and offline.

The new store represents a long-term investment in Carousell Luxury’s vision of creating a seamless resale experience for its community. As the luxury market continues to evolve, Carousell Luxury’s innovative approach positions it well in the competitive landscape of pre-owned luxury goods.