Chiron Medical Launches Campaign to Boost Breast Cancer Awareness

Chiron Medical has initiated the “Early Check, Early Hope” campaign to raise awareness about breast cancer and promote early detection among women in Hong Kong. Launched on October 13, 2025, in conjunction with International Pink Day and Breast Cancer Awareness Month, this initiative highlights the critical importance of regular screenings and health education.

According to government statistics, breast cancer is the third leading cause of cancer deaths among women in Hong Kong, with an estimated one in every 14 women likely to be diagnosed during their lifetime. The medical community emphasizes that early detection can significantly increase treatment success rates, underscoring the need for awareness and proactive health measures.

In a show of solidarity, Chiron Medical encourages its employees to wear pink clothing and pins on Pink Day to express support for breast cancer patients. This symbolic gesture aims to enhance public awareness about the disease and its impact.

As part of the campaign, Chiron Medical has introduced a Pink Kit designed to incorporate care and support into daily living. Each kit contains essential breast health information, aimed at helping women focus on health and awareness. Women who participate in a self-paid 3D mammography in October or visit Chiron Medical on Pink Day will receive a Pink Kit.

Chiron Medical also continues its commitment to healthcare accessibility through the “1:1 Breast Health Empowerment Charity Campaign.” This initiative offers 300 free 3D mammography screenings and medical consultations to underserved women in Hong Kong. For every woman who pays for a 3D mammography at FemWell, Chiron Medical will sponsor a low-income woman for a free screening, partnering with organizations such as the Caritas Mutual Aid Centre for Single Parent Families and the Hong Kong Federation of Women’s Centres.

Starting this month, Chiron Medical will engage various sectors to promote the campaign, beginning with health talks for employees at GlaxoSmithKline (GSK) and Pfizer Hong Kong. These discussions will cover topics such as breast health, self-examination techniques, and the importance of early detection in treatment outcomes.

Chiron Medical’s approach reflects a belief in collective action to enhance women’s health awareness. The organization plans to collaborate with like-minded companies and groups to promote diverse health activities, aiming to improve public knowledge surrounding health issues and encourage early prevention and treatment.

The “Early Check, Early Hope” campaign is a vital effort in fostering a culture of health awareness and preventive care in the community. For more information on the campaign and the limited-time Regular Breast Health Check-up offer, interested individuals can visit the Chiron Medical website.

About Chiron Medical Group: Chiron Medical is dedicated to providing patient-centered care, offering a one-stop solution for health services that cover prevention, diagnosis, treatment, and ongoing management of health conditions. The organization employs a team of specialized medical professionals equipped with advanced technology, ensuring patients receive tailored treatments based on their needs.

About FemWell: FemWell, the women’s health brand under Chiron Medical, focuses on holistic women’s health through a dedicated team of female specialists. The establishment of the Women’s Health Centre marks an important step in FemWell’s mission to provide comprehensive care and support for women’s health, promoting healthy lifestyles and overall well-being.