HICC Pet® Launches Convenient Pet Care Solutions at Shell Select

Published

12 hours ago

30 October, 2025

HICC Pet®, a prominent American pet care brand, has expanded its presence in Singapore through a new collaboration with Shell Select. Starting this month, pet owners can find HICC Pet® products in over 50 Shell Select stores across the island, providing access to essential pet care items while families refuel and refresh.

Headquartered just outside of Seattle, Washington, HICC Pet® established its foothold in Singapore with the launch of its APAC Brand Experience Centre in Marina One in 2024. Since then, the company has broadened its range of products tailored to meet the needs of local pet owners. Among the new offerings are the ‘Itch Relief Kit’ designed to alleviate skin irritations and dryness, and the ‘Oral Care Kit’ which promotes fresh breath and oral hygiene. Both kits are compact and practical, developed using HICC Pet®’s proprietary technologies.

Innovative Solutions for Busy Pet Owners

The introduction of these products aligns with HICC Pet®’s mission to make pet wellness an integral part of everyday life, akin to a routine stop for fuel. By placing these products in easily accessible locations, HICC Pet® aims to ensure that pet care is as straightforward as possible for busy families. The kits are formulated to provide effective solutions to common issues faced by pets, thus enhancing their overall well-being.

This strategic partnership with Shell Select marks a significant milestone for HICC Pet® in its efforts to reach more pet owners in Singapore. As the demand for convenient pet care solutions continues to grow, HICC Pet® remains committed to delivering high-quality products that cater to the evolving needs of consumers.

For those interested in becoming resellers or distributors in the APAC region, HICC Pet® invites inquiries via email at [email protected]. This initiative not only underscores HICC Pet®’s dedication to pet wellness but also reflects its commitment to fostering partnerships that enhance the availability of its innovative products.

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