Politics
Yili Group’s Cremo Ice Cream Gains Recognition in Thailand
On September 29, 2025, the Asia-Pacific Center of the China International Communications Group (CICG) introduced the latest episode of its series “Connect With ASEAN,” titled “Quality Choice, Cremo Crush.” This episode highlights the success of Yili Group and its Cremo Ice Cream brand in Thailand.
Yili Group made its entry into the Thai market in 2018 with the launch of Cremo Ice Cream. Since then, the brand has received the prestigious FDA Quality Award from the Thai Food and Drug Administration for five consecutive years. This recognition underscores the brand’s commitment to quality and safety in food production.
Strengthening Regional Ties
The success of Cremo Ice Cream serves as a testament to Yili Group’s vision of mutual benefit and win-win development, which emphasizes enhancing people-to-people connections and cultural integration across the region. Through its operations, the company has not only contributed to the local economy but has also fostered a deeper understanding of different cultures.
In promoting quality products, Yili Group has positioned itself as a leader in the ice cream market in Thailand. The consistent recognition by the Thai FDA reflects the company’s rigorous standards in maintaining high-quality production processes. This achievement has resonated well with consumers, further solidifying Cremo’s presence in a competitive market.
Future Prospects
As Yili Group continues to expand its footprint in Thailand and the broader ASEAN region, the company remains focused on innovation and quality. By investing in local production and tapping into regional preferences, Yili aims to create products that resonate with consumers while promoting sustainable practices.
The episode “Quality Choice, Cremo Crush” is available for viewing on YouTube, showcasing the journey of Cremo Ice Cream and its impact on the Thai market. This initiative reflects a growing trend of cross-cultural exchanges and the importance of quality in the food industry.
In summary, the achievements of Cremo Ice Cream in Thailand highlight the potential for international collaboration and the importance of maintaining high standards in product quality. As the company looks to the future, its commitment to both excellence and community engagement remains a key driver of its success.
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