Aloft Surabaya Pakuwon City Launches as East Surabaya’s MICE Hub

Aloft Surabaya Pakuwon City has officially opened its doors, marking a significant addition to the meetings, incentives, conferences, and exhibitions (MICE) landscape in East Surabaya. This newly established hotel, part of the Marriott International portfolio, combines modern design with lifestyle-driven hospitality, creating a versatile venue for a variety of business and social events.

Located directly adjacent to the Pakuwon City Mall, which is the largest lifestyle complex in the city, Aloft Surabaya offers unmatched convenience for business delegates. The property is also strategically positioned for easy access to key local attractions including Kenjeran Beach, the Suramadu Bridge, and Juanda International Airport, making it an ideal choice for both domestic and international travelers.

Modern Facilities for Every Event

The hotel features seven Tactic rooms, designed with a contemporary aesthetic and flexible layouts that encourage creativity. The grand ballroom spans an impressive 489 square meters, complete with high ceilings, a spacious pre-function foyer, and cutting-edge audiovisual support. This versatility allows the venue to accommodate a wide array of events, from product launches to weddings.

Reza Aryawarman, the Multi-Property General Manager of Pakuwon Portfolio Hotels under Marriott International, emphasized the hotel’s dual focus on design and functionality, stating, “As much as Aloft is about bold design and expressive energy, this hotel is also built for the business community. We’re proud to introduce a new MICE destination in East Surabaya, with facilities that cater to corporate and social events of every scale.”

Unique Dining and Cultural Experience

In line with the Aloft brand’s ethos, the hotel offers a blend of business and lifestyle amenities. Guests can savor a variety of Asian comfort foods with a modern twist at the Vibe Restaurant. For relaxation, Echo Lounge & Bar features live music and cocktails, while the W XYZ® bar provides a casual atmosphere for social gatherings. For those seeking convenient, quick meals at any time of day, Re:fuel by Aloft® offers a selection of snacks and beverages available 24/7.

Adding a unique local flair, the hotel introduces mascots Elzo (Electric-Zone) and Keppy (Kepo and Happy), inspired by Surabaya’s folklore. These characters, emerging from the mural series “Merasa Bahagia” by local artist Peter Rhian, are showcased throughout the hotel in various art forms, enhancing the connection between local culture and the global hospitality brand.

The hotel boasts 233 loft-inspired guest rooms and suites, featuring platform beds, walk-in showers, and 55-inch smart TVs. Smart room layouts and modern amenities ensure that guests can seamlessly transition between work and relaxation. Each room showcases variations of the “Merasa Bahagia” mural, adding a vibrant touch, while large windows provide stunning views of Surabaya’s skyline, Kenjeran Beach, or the Suramadu Bridge.

Aloft Surabaya Pakuwon City is also a proud participant in Marriott Bonvoy®, the award-winning travel program that allows members to earn and redeem points across over 30 brands worldwide. Bookings and event inquiries can be made through the hotel’s website, www.aloftsurabayapakuwoncity.com.

As a part of the broader landscape of hospitality in Indonesia, Pakuwon Group stands out as one of the leading real estate developers in the country. Known for its innovative approach to urban living, the group has developed an impressive portfolio that includes mixed-use superblocks and landmark developments in various cities.

With the launch of Aloft Surabaya Pakuwon City, the group continues its commitment to enhancing urban living through dynamic hospitality experiences, setting the stage for memorable events and leisure stays alike.