Casablanca Celebrates 30 Years with Artistic Bedding Innovations

HONG KONG, September 13, 2025 – The Casablanca Group proudly announces its “30+ Anniversary Celebration – Crafting Happiness with Artistry.” This campaign marks over three decades of creating European-style home decor with a distinctive Italian flair. The event showcases innovative bedding collections, highlighting the brand’s commitment to quality and artistic design.

Founded in 1993, Casablanca has established itself as a leader in the home textile industry. The brand’s philosophy revolves around the concepts of fashion, creativity, and functionality. Initially driven by a passion for quality living, Casablanca has transformed the sleep experience for consumers, ensuring comfort and well-being.

As part of the anniversary festivities, Casablanca will unveil the Toscana 1200 Threads Long-staple Cotton Series and the new CASA-V 7A bedding series. The campaign will also feature a pop-up store in shopping malls, alongside engaging stories shared on social media that educate consumers about the importance of thread count.

Introducing Innovative Bedding Collections

The Toscana 1200 Threads Long-staple Cotton Series features the new “Vine Time” (TF291) design, which blends traditional paisley motifs with modern aesthetics. This best-selling series is crafted with high thread counts of pure cotton, ensuring exceptional comfort and a luxurious feel for users. The paisley pattern, symbolizing beauty and love for life, elegantly decorates the bedding against a light-colored backdrop.

In addition to the Toscana series, the CASA-V 7A Antibacterial and Antimicrobial Mechanism showcases the 1800 Threads Pearl Silk Jacquard Series. This bedding combines the softness of Tencel with high-quality cotton, providing a smooth and luxurious touch. The CASA-V 7A series is equipped with advanced antibacterial technology, ensuring high hygiene standards with an impressive antibacterial rate of 88-98% even after 150 washes.

Casablanca’s innovative approach has set new benchmarks in the industry. The company’s dedication to improving sleep hygiene and comfort was evident with the launch of CASA-V 5A in 2015, which introduced a new standard for antibacterial bedding.

Celebrating Three Decades of Excellence

The anniversary campaign not only commemorates Casablanca’s 30 years of success but also emphasizes its mission to promote healthy sleep. The company operates three major brands: Casablanca, Casa Calvin, and CASA-V, each aligned with its core values of fashion and functionality.

Casablanca’s history includes its listing on the Main Board of The Stock Exchange of Hong Kong Limited on November 23, 2012, under the name Kasa Tianjiao Group Limited. With a headquarters in Hong Kong, the brand continues to innovate while maintaining its commitment to quality and artistry.

As part of the promotional activities, Casablanca will launch a brand promotional video streaming on major platforms, highlighting the features of its latest collections. The campaign runs from September 12 to November 3, 2025, offering products through the Casablanca eShop, specialty stores, and department stores.

For more information about Casablanca and its anniversary celebration, visit the official website at www.casablanca.com.hk or follow their social media channels on Facebook and Instagram.

With a legacy rooted in creativity and quality, Casablanca is poised to continue crafting happiness through artistry for years to come.