Porsche Unveils Innovative Lifestyle Retail Space at Jewel Changi Airport

Porsche has launched a new lifestyle retail concept at Jewel Changi Airport in Singapore, expanding its brand presence beyond traditional sports cars. This innovative space, named Porsche at Jewel, follows the successful debut of Porsche Studio Singapore, which opened in 2022.

Hannes Ruoff, CEO of Porsche Asia Pacific, emphasized the importance of Singapore as a hub for pioneering ideas, stating, “Porsche at Jewel is a continuation of this pioneering spirit, a space designed to spark curiosity, invite discovery, and deepen our connection with the region and beyond.”

A Unique Retail Experience

Porsche at Jewel is strategically located next to the airport’s iconic Rain Vortex and Forest Valley. The space was curated by Stefan Bogner, founder of Curves magazine, and captures the essence of the brand with its warm interior, featuring a light ivory hue reminiscent of vintage Porsche cars.

The immersive retail environment incorporates elements such as the Pepita houndstooth pattern found in classic Porsche interiors, alongside a vibrant feature wall painted in the exclusive ‘Paint to Sample’ mint green. The layout comprises four distinct zones: Cafe Carrera, the Culture Garage, the Porsche Lifestyle store, and plans for a future reception area for the highly anticipated Porsche Experience Centre (PEC) Singapore, set to open in 2027.

Culinary Delights and Artistic Collaborations

Powered by Baker & Cook, Cafe Carrera offers a selection of six signature sandwiches inspired by famous road trip routes. For instance, the layered tomato and mozzarella sandwich pays homage to Italy’s Stelvio Pass, while another features salmon and cream cheese, reflecting the sunny Highway 1 in California. Limited-edition macarons are also available, showcasing vibrant colours from Porsche’s Paint to Sample palette, infused with local flavours.

In the Culture Garage, a striking red 911 Carrera is displayed in a rotating exhibition space, complemented by the backdrop of Joo Chiat Road’s historic shophouses. The Porsche Lifestyle store offers a range of apparel and accessories, including a special collaboration with local artist Tiffany Lovage, celebrating Singapore’s 60th birthday. This collection features original artwork inspired by the country’s beloved coffee culture.

The Jewel store serves a dual purpose, acting as a preview for the upcoming PEC, which will feature a state-of-the-art 2 km handling track. When it opens, the store will transform into a reception area, providing visitors a taste of Porsche’s renowned hospitality before they embark on thrilling driving experiences in both two- and four-door sports cars.

Visitors to Porsche at Jewel can enjoy complimentary parking for up to two hours, redeemable through the Porsche Privilege programme. Additionally, electric vehicle charging is available at the Porsche Destination Charging lots located in the Jewel B3 carpark.

Porsche at Jewel is open daily from 10:00 to 22:00, inviting both enthusiasts and the general public to explore this new expression of the brand’s lifestyle vision.