Momo Shines at Amaffi Event in Singapore Following Twice Concert

On October 13, 2023, Momo, a member of the popular girl group Twice, attended a high-profile event at the Amaffi boutique in Singapore. This appearance came just one day after the group’s sold-out concerts at the Singapore Indoor Stadium, showcasing her dedication to both her musical career and her role as the global brand ambassador for Amaffi.

Celebrating Beauty and Culture

The exclusive gathering celebrated not only Amaffi’s luxurious fragrances but also the Mid-Autumn Festival, a significant cultural event in many Asian countries. Dressed in an elegant periwinkle halter dress, Momo engaged with attendees and savored delicacies prepared by esteemed Singaporean chef Justin Quek. Her presence added a touch of glamour to the event, which attracted numerous guests eager to celebrate.

During the event, Momo expressed her excitement about being in Singapore, stating in Korean: “I’m so happy to be here in Singapore for the Amaffi event today. I was really looking forward to it, so I’ll make sure to enjoy it.” This enthusiasm resonated with attendees, who appreciated her genuine connection.

A Partnership Rooted in Excellence

Among those present was Didier-Alexandre Ambroise, Amaffi’s managing director, who traveled from New York to attend the event. Ambroise emphasized the brand’s commitment to growth, saying, “As Amaffi grows, we want to take this moment to introduce you to Amaffi again and continue to take you on this journey.” This statement reflects the brand’s ambition to expand its presence globally, alongside its partnership with Momo.

Amaffi, headquartered in Geneva, is celebrated for its intricate designs and high-quality fragrances. The brand first announced its collaboration with Momo earlier this year. Ambroise noted that her “warmth, radiant energy, and genuine love for expressing herself through art and beauty perfectly embody the spirit of our brand.” This partnership aims to connect with fans worldwide, aligning Amaffi’s vision with Momo’s influential presence in the beauty and fashion industries.

Amaffi’s fragrances, such as the Chantage For Women, feature a luxurious blend of oud, frangipani, and osmanthus, packaged in a stunning bottle adorned with Swarovski crystals. Another notable scent, Power For Men, is characterized by its leather notes and comes in a glass bottle inlaid with 341 Swarovski crystals, protected by a hand-polished onyx enamel alloy. French perfumer Nathalie Feisthauer, who collaborates closely with Amaffi, remarked on the uniqueness of their work, stating, “Many clients say there’s no limit in price but there always is. Only Amaffi has no limit; it uses the absolute best.”

The successful event in Singapore not only highlighted Momo’s growing influence in the beauty sector but also reinforced Amaffi’s commitment to excellence. With a strong foundation in craftsmanship and an eye for luxury, the brand looks poised for further expansion, particularly in Asia, where fragrance culture continues to flourish.