Indian Fashion Brand Kartik Research Aims for Global Expansion

Kartik Research, a fashion brand based in New Delhi, has made its mark at Paris Fashion Week, showcasing its unique approach to fashion that emphasizes traditional Indian craftsmanship. The brand’s founder, Kartik Kumra, who is just 25 years old, aims to position his label as a significant player on the global fashion stage.

Kumra’s vision centers around reviving and promoting “forgotten Indian crafts,” which he believes hold immense potential in the contemporary fashion landscape. By integrating these traditional techniques into modern designs, Kartik Research seeks to create a distinct identity that resonates with both domestic and international audiences.

Reviving Tradition Through Modern Design

The collection presented at Paris Fashion Week featured a blend of rich textiles and intricate craftsmanship, showcasing the skill and heritage of Indian artisans. Kumra’s commitment to sustainability is evident; he collaborates with local artisans to ensure that traditional methods are preserved while also providing them with fair compensation for their work.

Kumra expressed his belief that the global fashion industry has a growing appetite for authentic and culturally rich products. He stated, “There is a shift towards individuality and sustainability in fashion. Our goal is to create pieces that not only tell a story but also support the communities behind them.”

This philosophy aligns with broader trends in the fashion industry, where consumers increasingly value transparency and ethical practices. By focusing on these elements, Kartik Research hopes to carve out a niche in a competitive market.

Strategic Goals for International Growth

As Kartik Research embarks on this journey, the brand is keen on expanding its presence beyond India. With successful showcases at international events, Kumra aims to establish partnerships with global retailers and boutiques. The objective is to not only increase sales but also elevate the profile of Indian fashion on the world stage.

Kumra’s aspirations are ambitious, yet they reflect a growing trend among young designers who are eager to blend heritage with innovation. By tapping into the global demand for sustainable and culturally significant fashion, Kartik Research could potentially reshape perceptions of Indian craftsmanship.

The brand’s next steps involve leveraging social media platforms to engage with international audiences and promote its unique offerings. As Kumra noted, “Digital platforms allow us to connect with consumers directly, sharing our story and the stories of the artisans we work with.”

With a commitment to authenticity and quality, Kartik Research stands poised to make an impactful entry into the global fashion market, bringing the richness of Indian crafts to a wider audience.