HICC Pet® Expands Pet Care Access in Singapore with Shell Select Collaboration

HICC Pet®, a prominent American pet care brand, has launched a new initiative to enhance pet care accessibility in Singapore through a partnership with Shell Select. Beginning in October 2025, HICC Pet® products will be available in over 50 Shell Select stores across the island, providing pet owners with convenient access to essential grooming and wellness solutions.

This collaboration aims to cater to the needs of busy families, allowing them to purchase trusted pet care products while refueling their vehicles. HICC Pet® has established a strong presence in Singapore since opening its APAC Brand Experience Centre in Marina One in 2024. The brand has continuously expanded its product offerings, introducing a range of vet-recommended solutions tailored for local pet owners.

New Product Offerings Enhance Pet Wellness

Among the recent additions to HICC Pet®’s lineup are the ‘Itch Relief Kit’ and the ‘Oral Care Kit’. The Itch Relief Kit is designed to alleviate skin irritations and dryness, while the Oral Care Kit focuses on promoting fresh breath and maintaining oral hygiene. Both kits feature HICC Pet®’s proprietary technologies and are compact enough for easy transport, making them ideal for on-the-go pet parents.

With this expansion into retail locations, HICC Pet® aims to simplify pet wellness routines, making them as routine as a quick stop at a gas station. The brand’s mission emphasizes creating a fresher and safer experience for pets, ultimately reducing stress for both pets and their owners.

Invitation for Local Partnerships

HICC Pet® is actively seeking to establish partnerships with local businesses interested in becoming resellers or distributors of their products. Prospective partners can reach out via email at [email protected] for more information on collaboration opportunities.

This strategic move by HICC Pet® not only enhances its market presence but also reflects a growing trend in the pet care industry, where convenience and accessibility are increasingly prioritized by consumers. The collaboration with Shell Select marks a significant step towards achieving a broader reach in the competitive pet care sector in Singapore.