HICC Pet and Marina One Collaborate for Mental Wellness Event

In a significant initiative to promote mental wellness, HICC Pet partnered with Marina One to host an event in Singapore’s Central Business District this October. The collaboration was part of the broader Mental Wellness Month, aimed at enhancing community health through positive interactions between pets and people.

Event Highlights and Community Engagement

Marina One, known for its mixed-use development featuring Grade-A office towers, luxury residences, and a vibrant retail space, provided an ideal backdrop for this initiative. A standout feature of the site is the Green Heart, a biodiverse garden courtyard designed to serve as an urban sanctuary. This focus on sustainability aligns perfectly with the event’s mission of fostering well-being in a high-pressure work environment.

The event operated on a fundamental belief: clean and comfortable pets can help people feel at ease. To facilitate this, HICC Pet enlisted 12 volunteer dogs sourced through social media outreach. Over two sessions, more than 50 participants—including office workers, residents, and visitors—took part in guided interactions with the dogs, reflecting a strong community interest in pet-assisted wellness.

Attendees experienced moments of emotional relief while learning about HICC Pet’s gentle cleaning solutions through hands-on demonstrations. Using HICC Pet glove wipes, participants safely interacted with the dogs, fostering shared moments of comfort and relaxation. This engagement underscored HICC Pet’s commitment to promoting wellness through simple, caring routines that strengthen the bond between pets and their owners.

Building Awareness and Future Initiatives

The campaign gained significant visibility both on-site and digitally. Marina One utilized its building media, tenant outreach channels, and lobby screens to enhance awareness about the benefits of pet-supported wellness in the community. Online, the event received strong engagement, with an impressive 83% interaction rate on social media, further amplifying the initiative’s reach.

Building on the success of this event, HICC Pet is set to launch its Membership Program in November 2025. This program aims to create a loyal customer community, bridging online and offline experiences while furthering the mission of helping pets live cleaner, comfier, healthier, and happier lives. Interested individuals can register for the program at https://sg.hiccpet.com/pages/club-introduction, where they can enjoy exclusive benefits, including a free birthday gift, home grooming classes, and discounts on venue rentals.

The collaboration between HICC Pet and Marina One highlights the increasing recognition of the importance of mental wellness in urban settings, underscoring how simple interactions with pets can create a positive impact on individuals and communities alike. As this initiative continues to resonate, both organizations remain committed to fostering environments that support well-being and community engagement.

For more information, interested parties can contact HICC Pet at [email protected].