BestPrice Travel Launches 2026 Wellness Portfolio to Elevate Vietnam

On January 6, 2026, BestPrice Travel unveiled its 2026 Wellness Portfolio, a thoughtfully curated collection of wellness and health-centric travel experiences designed for Vietnam’s unique destinations. This launch comes in response to the increasing demand for restorative travel across the Asia-Pacific region, marking a strategic effort to position Vietnam as a competitive wellness destination.

The announcement took place during the Vietnam Tourism Roadshow 2025, held in Melbourne and Sydney, organized by the Vietnam National Authority of Tourism (VNAT). Hundreds of Australian travel professionals, tourism stakeholders, and media representatives attended the event, highlighting the growing interest in wellness tourism.

Shifting Trends in Travel Preferences

Wellness tourism has transitioned from a niche market to a significant growth area within the global travel industry. In Australia and the broader Asia-Pacific region, travellers are increasingly seeking experiences that enhance physical wellbeing, mental clarity, and emotional rejuvenation. This trend aligns with a desire for cultural depth and connection to nature.

Vietnam’s diverse natural landscapes, traditional healing practices, and a burgeoning eco-luxury accommodation sector position the country well to cater to these shifting preferences. However, many international travel professionals have faced challenges accessing structured wellness products from the region.

BestPrice Travel’s 2026 Wellness Portfolio aims to fill this gap by offering a reliable collection of wellness experiences that meet international service, safety, and consistency standards. This initiative reflects a broader industry shift away from traditional sightseeing towards more meaningful, health-focused travel experiences.

A Comprehensive Wellness Experience

The portfolio covers several established and emerging wellness destinations throughout Vietnam, including Quang Ninh, Hoi An, Phu Quoc, and Nha Trang. It features a wide array of wellness-led experiences that go beyond standalone spa services. Instead, the focus is on holistic wellness journeys that seamlessly integrate accommodation, cuisine, cultural interactions, and the natural environment into a unified travel experience.

Designed with international travel partners in mind, the 2026 Wellness Portfolio includes essential features for agents and tour operators. BestPrice Travel, as a long-term strategic partner of VNAT, has ensured that this portfolio aligns with the needs of the travel trade.

In addition to wellness offerings, partners can access BestPrice Travel’s wider product ecosystem, which encompasses cultural immersion programmes, village stays, trekking and nature experiences, spiritual journeys, dental tourism, and integrated “bleisure” travel solutions.

This initiative not only enhances Vietnam’s attractiveness as a wellness destination but also supports the country’s long-term tourism strategy. As competition among established wellness destinations grows, Vietnam’s unique strengths—authentic experiences, accessibility, and value—provide compelling alternatives for travellers in search of culturally rich and sustainable experiences.

The launch of the 2026 Wellness Portfolio signifies increased collaboration between private-sector travel companies and national tourism authorities, ensuring that product development aligns with global travel trends while prioritizing sustainability and cultural integrity.

With over 15 years of experience, BestPrice Travel has established itself as one of Vietnam’s leading tour operators, specializing in sustainable travel and authentic cultural experiences. For more information, visit www.bestpricetravel.com.