BestPrice Travel Launches 2026 Wellness Portfolio to Boost Vietnam’s Tourism

BestPrice Travel has officially unveiled its 2026 Wellness Portfolio, a carefully curated selection of wellness and health-focused travel experiences across Vietnam’s most distinctive destinations. This launch responds to the rising demand for restorative travel in the Asia-Pacific region, marking a strategic initiative to elevate Vietnam’s profile as a competitive wellness destination.

The announcement took place on January 6, 2026, during the Vietnam Tourism Roadshow 2025 in Melbourne and Sydney, an event organized by the Vietnam National Authority of Tourism (VNAT). It attracted hundreds of Australian travel professionals, tourism stakeholders, and media representatives, highlighting the growing interest in wellness travel.

As wellness tourism transitions from a niche market into a key driver of growth within the global travel industry, travelers are increasingly seeking experiences that foster physical, mental, and emotional well-being. In Australia and across the Asia-Pacific, the trend reflects a shift towards journeys that combine health, cultural depth, and nature-focused experiences.

Vietnam stands to benefit significantly from this trend. The country boasts a rich blend of traditional healing practices, diverse natural environments, and a burgeoning eco-luxury accommodation sector. Nevertheless, many international travel professionals have faced challenges in accessing structured, agent-ready wellness products from the region. BestPrice Travel’s 2026 Wellness Portfolio aims to bridge this gap by providing a commercially viable and operationally reliable collection of offerings that meet international standards for service and safety.

A Diverse Range of Wellness Experiences

The Wellness Portfolio encompasses several of Vietnam’s most established and emerging wellness destinations, including Quang Ninh, Hoi An, Phu Quoc, and Nha Trang. Rather than focusing solely on standalone spa services, the portfolio emphasizes holistic wellness journeys. These experiences integrate accommodation, cuisine, cultural engagement, and natural settings to create a cohesive travel experience that resonates with wellness-focused travelers.

Designed with international travel trade partners in mind, this portfolio is a product of BestPrice Travel’s long-term partnership with the Vietnam National Authority of Tourism. Key features for travel agents and tour operators include access to a diverse range of wellness-led experiences, as well as cultural immersion programs, village stays, trekking adventures, spiritual journeys, and options for dental tourism alongside integrated “bleisure” travel solutions.

Supporting Vietnam’s Long-Term Wellness Strategy

Through the introduction of the 2026 Wellness Portfolio, BestPrice Travel aims to play a critical role in positioning Vietnam as a credible and competitive wellness destination in the Asia-Pacific region. As competition intensifies among established wellness destinations, Vietnam’s strengths—such as authenticity, accessibility, and value—provide an attractive alternative for travelers seeking experiences that are both culturally grounded and sustainable.

This portfolio not only signifies a commercial opportunity but also reflects a growing collaboration between private-sector travel companies and national tourism authorities. By aligning product development with global travel trends, BestPrice Travel supports sustainability and cultural integrity, contributing to a broader strategy for wellness tourism in Vietnam.

With over 15 years of experience, BestPrice Travel has established itself as a leading tour operator in Vietnam, specializing in sustainable travel and authentic cultural experiences. This new portfolio aims to further enhance Vietnam’s appeal in the evolving landscape of global tourism. For more information, visit www.bestpricetravel.com.