OREO Revamps Its Classic Ritual with BABYMONSTER Collaboration

OREO has launched an exciting collaboration with the K-pop group BABYMONSTER in a move that reimagines its iconic “Twist, Lick, Dunk” ritual. This partnership, unveiled on October 1, 2025, introduces a bold new flavor and artist-designed cookies, marking a significant moment for fans in Kuala Lumpur, Malaysia.

The collaboration aims to blend the worlds of music and snacking, creating an experience that celebrates both OREO’s beloved taste and BABYMONSTER’s vibrant energy. This innovative approach continues OREO’s tradition of engaging partnerships, following previous collaborations that have captivated audiences globally.

Introducing the #TwistLickDance

In a playful twist, OREO and BABYMONSTER have launched the #TwistLickDance challenge. This initiative encourages fans to engage with the brand in a fresh way, inviting them to dance along to a specially produced song and choreography by the group. According to Lucas Levy, Senior Director of Marketing at Mondelez International, this collaboration embodies the pulse of contemporary culture, merging music, movement, and taste into a shared experience.

Levy stated, “With BABYMONSTER, we’re reimagining OREO’s iconic ritual into a #TwistLickDance revolution that resonates with a new generation of fans.” This initiative aims to entice consumers to rediscover their love for OREO while having fun.

A Unique Cookie Experience

For the first time in Southeast Asia, OREO has partnered with an artist to co-create the cookie experience. The limited-edition OREO BABYMONSTER Red Sandwich Cookies, featuring marshmallow-flavored crème, aim to celebrate the bold identity of BABYMONSTER. Additionally, the collaboration features custom cookies designed by members of the group, which will be available in stores alongside classic flavors like Vanilla, Chocolate, and Strawberry.

Purchasing the OREO x BABYMONSTER multipack will also grant fans exclusive photocards, further enhancing the collectible aspect of this collaboration. Fans are encouraged to collect all seven cards to complete the set and showcase their dedication as BABYMONSTER super fans.

The collaboration not only introduces new flavors but also emphasizes the importance of interactive experiences for consumers. OREO plans to host nationwide roadshows, contests, and various activities throughout Malaysia to celebrate this launch.

For ongoing updates and details about the collaboration, fans can visit http://www.oreobm.com and follow OREO’s Malaysian social media accounts.

About Mondelez International:

Mondelez International operates in over 150 countries, with a strong presence in Southeast Asia. In 2024, the company reported net revenues of approximately $36 billion. With a portfolio that includes renowned brands such as Cadbury, Toblerone, and OREO, Mondelez International continues to redefine snacking for consumers. The company has been active in Southeast Asia for more than 70 years, employing over 7,000 people across its manufacturing plants and research centers in the region.

As OREO and BABYMONSTER unite, fans can look forward to a unique fusion of flavors and music, creating a memorable experience that reflects the spirit of both brands.