Join the Fun: LTA’s Hello Kitty Campaign Offers Rewards for Challenges

The Land Transport Authority (LTA) has announced an exciting new campaign, Hello Kitty’s Move Lite Adventure, set to run from November 1 to 23, 2023. This initiative invites fans of the beloved character to engage in various challenges, earning digital coins that can be exchanged for exclusive merchandise, vouchers, and entries into a lucky draw.

Participants can choose from three main challenges, each designed to promote both fun and fitness.

Engaging Challenges Await

The first challenge is the DAILY QUEST, available from November 1 to 21. Each day, a new quiz question related to public transport will be released. Players can earn coins for correct answers, with the potential to accumulate up to 1,600 coins based on the difficulty of their responses.

The second challenge, the VIRTUAL RUN/WALK CHALLENGE, also takes place from November 1 to 21. Participants will need to complete distance milestones ranging from 3 km to 50 km. Those who reach the initial 3 km milestone will receive an exclusive Hello Kitty e-certificate and can earn up to 2,100 coins by completing the full distance.

Lastly, the DIGITAL STAMP RALLY runs from November 7 to 21. Fans can check in at 15 designated MRT stations to collect unique Hello Kitty digital stamps, further increasing their coin totals. Additional coins can be earned by inviting friends and sharing progress on social media.

How to Participate

To join the Hello Kitty’s Move Lite Adventure campaign, participants must sign up via the official website. Those who register by September 30 will receive an initial bonus of 300 coins. The coins collected through participation can be redeemed for various rewards, including exclusive Hello Kitty merchandise and vouchers. Notably, 50 coins can be exchanged for one entry into the lucky draw, with no limit on the number of entries. Prizes include a Nintendo Switch OLED and Beats Studio Pro headphones.

The campaign culminates in a finale event at One Holland Village on November 22 and 23. Attendees can collect their rewards and participate in engaging activities, including a Hello Kitty photobooth.

For more details about the campaign and to sign up, visit the official Hello Kitty’s Move Lite Adventure website. This initiative not only celebrates the iconic character but also encourages community interaction and physical activity, making it a delightful experience for fans and newcomers alike.