Comfee and MIXUE Launch Exciting Summer Challenge in Indonesia

This September, Comfee, a lifestyle-focused air-conditioning brand, collaborated with MIXUE, a popular drink chain in Indonesia, to create a unique summer experience. The partnership aimed to offer a refreshing escape through the 45-Second Drink Challenge, held from September 4 to 14, 2025, across over 2,500 MIXUE stores.

Engaging Summer Challenge Captivates Participants

The challenge invited participants to sip on the iconic Lemon Mint drink and finish it within 45 seconds. This lively competition not only provided a refreshing beverage but also a chance to win one of 20 Comfee inverter air conditioners. Participants shared their experiences through creative videos on TikTok and Instagram, using the hashtag #MIXUEDrinkChallenge45s to enter the contest. The initiative created a fun and engaging atmosphere, marking it as one of the season’s highlights.

As summer temperatures soared, the collaboration between Comfee and MIXUE stood out by redefining “chill.” While MIXUE offered delightful, ice-cold drinks that brought joy to taste buds, Comfee’s inverter air conditioners ensured that participants could enjoy cool, clean air indoors. This partnership epitomized the concept of a “Double Chill Experience”: cool drinks, refreshing air, and an overall relaxed lifestyle.

Innovative Products for a New Generation

Comfee’s debut in Indonesia introduced a next-generation inverter air conditioner, designed with the young and energetic generation in mind. The air conditioners combine energy efficiency, smart connectivity, and features that promote healthy living. The campaign encouraged customers across various regions, including Banten, Jakarta, West Java, and Central Java, to embrace this innovative product while enjoying refreshing drinks.

Throughout the campaign, enthusiastic participants not only had the opportunity to win valuable prizes but also engaged in a vibrant community experience. The challenge became a perfect summer activity, allowing individuals to enjoy both the refreshing drinks and the comfort of Comfee’s cooling solutions. Each sip taken in the challenge contributed to the ultimate summer chill, making it a memorable event for all involved.

As the summer continues, both Comfee and MIXUE aim to expand their presence and engage with customers in new and exciting ways. This collaboration not only highlights innovative products but also fosters a sense of community through shared experiences. The partnership is set to leave a lasting impact on the summer season in Indonesia.

For more information on Comfee and its products, customers can visit the Comfee official shops or follow them on social media platforms.