OranjeBTC to Launch Trading on B3 Exchange, Challenging Fintech Leader

Brazilian cryptocurrency firm OranjeBTC is set to begin trading on the local stock exchange, B3, next week. This move aims to challenge the dominance of fintech company Meliuz, which was the first listed firm in Brazil to adopt a bitcoin treasury strategy. According to Guilherme Gomes, founder and CEO of OranjeBTC, the company seeks to attract more local investors, expand its treasury reserve, and educate shareholders about the bitcoin market through their learning platform.

Gomes emphasized that certain investors, who may be restricted by regulations from purchasing bitcoins directly, can still gain exposure to the cryptocurrency through publicly traded entities. He stated, “Bitcoin will change financial systems as we know it, and will reshape markets.” The company’s primary focus is to position itself at the forefront of the bitcoin landscape.

Prior to its debut on the São Paulo stock exchange, OranjeBTC secured backing from notable international investors. Among them is Ricardo Salinas, the owner of Banco Azteca in Mexico, as well as the co-founders of Gemini, Cameron and Tyler Winklevoss. Other significant supporters include crypto brokerage FalconX and Adam Back, a prominent figure in the bitcoin mining sector.

As of now, OranjeBTC maintains a treasury reserve of 3,650 bitcoins, valued at over $420 million based on current market prices. Rather than pursuing a traditional initial public offering (IPO), the firm plans to go public via a “reverse initial public offering” by listing shares through its recently acquired education-focused subsidiary, Intergraus, which is already trading on B3.

This strategic approach highlights OranjeBTC’s commitment to integrating cryptocurrency within traditional financial frameworks, positioning itself as a key player in Brazil’s evolving fintech landscape. The upcoming trading launch not only represents an important milestone for the firm but also underscores the growing acceptance of bitcoin and other cryptocurrencies in mainstream finance.