Eurofragance Launches Creative Center in Jakarta to Boost Innovation

Eurofragance has officially opened its first Creative Center in Jakarta, Indonesia, marking a significant expansion in its presence across the Asia Pacific region. This new facility, situated in South Jakarta’s Arkadia Green Park, represents a strategic investment of €1 million (approximately IDR 19.27 billion) aimed at enhancing collaboration and innovation in one of Southeast Asia’s rapidly growing fragrance markets.

The opening comes at a time when Indonesia’s fragrance market is experiencing impressive growth, fueled by a rise in consumer sophistication and a demand for locally inspired scents. Industry forecasts predict that Southeast Asia’s fragrance sector will expand at a compound annual growth rate (CAGR) of over 3% until 2030, positioning Indonesia as a key player in the regional market.

Strengthening Regional Presence

With the Jakarta Creative Center, Eurofragance joins its global network of facilities, including locations in Barcelona, Dubai, Mexico, India, and Singapore. The new center will serve as a hub for co-creation, formulation, and customer collaboration across fine fragrance, home, and personal care categories.

Balwinder Rolley, General Manager for Asia Pacific at Eurofragance, emphasized the importance of this location, stating, “Indonesia sits at the heart of Southeast Asia’s fragrance landscape, a market brimming with creativity, cultural diversity, and increasing consumer sophistication.” The facility will enable the company to collaborate more closely with partners, facilitating faster development of fragrance concepts that resonate with local tastes.

Spanning over 770 square meters, the Jakarta center operates under PT. Euronindo Fragance Internusa. It incorporates Eurofragance’s proprietary technologies, such as EuroCapsTM for long-lasting scent delivery and EuroPureTM for odor neutralization. These innovations provide brand partners with high-performance solutions that enhance product quality and consumer experience in the beauty, home, and personal care sectors.

Commitment to Sustainability and Local Talent

In alignment with Eurofragance’s dedication to sustainable innovation, the Jakarta facility adopts eco-conscious practices in formulation, sourcing, and operations. The center emphasizes the use of renewable raw materials and energy-efficient processes, reflecting the company’s commitment to addressing sustainability challenges.

Beyond fragrance creation, the center will act as a training and talent hub, contributing to recruitment and skills development in Indonesia’s burgeoning fragrance industry. A multidisciplinary team of perfumers, evaluators, and applications experts will collaborate with marketing and sales specialists to transform consumer insights into distinctive scent solutions.

Edy Chandra, Country Manager for Eurofragance Indonesia, noted, “Jakarta is a natural choice for our expansion. It’s where trends begin and evolve. Having a Creative Center here allows us to immerse ourselves in Indonesian culture and craft scents that are not only high-quality but also truly meaningful to local consumers.”

The establishment of the Jakarta Creative Center follows the formal launch of Eurofragance Indonesia in 2023 and builds upon other regional milestones, including the opening of Creative Centers in Mumbai in 2024 and Singapore in 2016. These developments underscore the company’s ongoing commitment to the Asia Pacific region and its goal of enhancing growth through customer-focused innovation and local insights.

About Eurofragance: Founded in 1990, Eurofragance is a privately held B2B enterprise that manufactures and markets high-quality fragrances for brands in fine perfumery, home, personal, and air care. With over 550 employees, the company operates globally, running its own manufacturing facilities in Spain, Singapore, and Mexico, while collaborating with partners in China and India. Eurofragance is dedicated to sustainability, with strategic initiatives focused on safety, community, business ethics, and resources.