EcoFlow Launches Smart Home Energy Solutions in Australia

EcoFlow, a leader in clean energy technology, has officially launched its Home Energy Ecosystem in Australia, a move announced at the All Energy 2025 exhibition in Melbourne. This expansion into the Australian home energy storage market signifies a significant step in EcoFlow’s global growth strategy and aims to enhance the country’s already impressive solar energy capabilities.

Australia is recognized as one of the world’s most solar-active nations, and EcoFlow aims to leverage this by providing innovative energy solutions. The company is already well-established as the leading provider of portable power stations in the country. The new Home Energy Ecosystem offers a comprehensive solution designed to deliver smarter and more efficient energy management for homeowners and installers alike.

Introducing the Home Energy Ecosystem

At the heart of EcoFlow’s launch is the AI-driven Home Energy Ecosystem (HEMS), which integrates generation, storage, and energy management into a single platform. This system is designed to optimize energy consumption by learning the usage patterns of each household, thereby allowing for more efficient energy management.

The ecosystem includes the PowerOcean solar battery system, alongside various connected devices such as the PowerPulse 2 EV Charger and the PowerHeat Air-to-Water Heat Pump. These components make it easier for homeowners to maximize their solar energy use while reducing reliance on the grid.

Craig Bilboe, EcoFlow’s Country Manager for Australia and New Zealand, emphasized the importance of this technology, stating, “Australia leads the world in solar adoption, and EcoFlow is here to help take the next step – turning that solar into smart, connected energy management.” He noted that the system not only helps Australians reduce their energy bills but also provides tools for installers to efficiently grow their businesses.

Unmatched Compatibility and Performance

One of the standout features of EcoFlow’s Home Energy Ecosystem is its interoperability with leading smart home platforms. It works seamlessly with devices from brands such as tado°, Tapo, and Google Nest, as well as systems enabled by Matter. This compatibility allows users to integrate various aspects of home energy management, including heating, cooling, and electric vehicle charging, into a cohesive network that adapts to individual lifestyles.

The ecosystem also supports dynamic tariffs through partnerships with major Australian energy providers like Origin, AGL, and Energy Australia. This feature empowers users to take advantage of cost savings through optimized energy consumption based on real-time pricing.

EcoFlow’s products have been trusted in thousands of European homes, showcasing durability and safety. The system is designed to withstand Australian conditions, featuring an IP65-rated build and advanced lithium iron phosphate (LFP) battery technology, which ensures fire prevention. With a modular design that allows for installations up to 50% faster than traditional systems, EcoFlow aims to support local installers in scaling operations efficiently.

The company’s commitment to Australia is evident in its long-term investment strategy, which includes collaborating closely with local partners and distributors. EcoFlow will focus on making intelligent home energy solutions accessible across the nation.

For those interested in experiencing these innovations firsthand, EcoFlow invites visitors to its stand E113 at the All Energy Australia event on October 29 and 30, 2025, at the Melbourne Convention and Exhibition Centre.

The Home Energy Ecosystem is set to be available throughout Australia later this year. For additional information, prospective customers can visit the EcoFlow Australia website.

Founded in 2017, EcoFlow has established itself as a global leader in portable and home energy solutions, empowering over 5 million users in more than 140 countries to adopt sustainable energy practices.