JeryL Lee Ignites Chery International User Carnival with LEPAS

On October 21, 2025, the Chery International User Carnival in Wuhu, China, achieved a remarkable milestone as Malaysian pop star JeryL Lee delivered a captivating performance. Arriving in the stunning LEPAS L8, Lee’s presence added a touch of glamour to the event, which celebrated the intersection of music, technology, and mobility. The occasion was further distinguished by the attendance of Ng Kai Seng, Minister-Counsellor of the Embassy of Malaysia in China, who witnessed the brand’s innovative approach to elegant driving.

As one of Southeast Asia’s most celebrated new-generation singers, JeryL Lee embodies the LEPAS philosophy of “Drive Your Elegance.” During the event, she electrified the audience with three of her hit songs, marking a climactic moment in the festival. Her performance underscored LEPAS’s mission to establish itself as the “Preferred Brand for Elegant Mobility Life,” seamlessly blending entertainment with brand messaging.

LEPAS L8: A Symbol of Urban Elegance

During her visit, JeryL Lee explored the world’s first LEPAS Elegant Lifestyle House, experiencing the brand’s vision as more than just a mobility partner. The LEPAS L8, as the flagship model, garnered significant attention, showcasing the brand’s core values: Leopard Aesthetics, Elegant Driving, and Exquisite Space. Its design draws inspiration from the grace and strength of a leopard, featuring dynamic body lines and signature lighting elements that resonate with the theme of “Elegance is Power.”

The interior of the LEPAS L8 offers a skyline-inspired cabin that combines luxurious materials with cutting-edge technology, creating an ideal mobility space for urban elites. With a wading depth of 600mm, the vehicle is equipped to navigate Southeast Asia’s frequent rain and flooding, ensuring confident and elegant travel in challenging conditions.

Strategic Partnerships and Expansion Plans

The Chery Group’s new energy brand, LEPAS, is rapidly expanding its footprint in Southeast Asia, driven by a global vision articulated as “In somewhere, For somewhere, Be somewhere.” Further solidifying its presence, LEPAS signed partnership agreements with five Indonesian dealerships during the summit on October 17, 2025. These alliances will enhance the brand’s reach and commitment to providing elegant, sustainable mobility solutions across the region.

Through these strategic initiatives, LEPAS aims to reinforce its position as a leader in elegant mobility, aligning with the growing demand for innovative and stylish transportation options in Southeast Asia. As the brand continues to evolve, it remains dedicated to delivering an elevated driving experience, reflecting the sophistication and elegance that JeryL Lee so vividly portrayed during the Carnival.