EICMA 2025 Unveils Exciting Plans for Global Motorcycle Show

The 82nd edition of the International Motorcycle Exhibition, known as EICMA, will take place from November 4 to 9, 2025, in Milan, showcasing a vibrant celebration of passion for two-wheeled mobility. Under the slogan “That’s Amore,” the event promises to captivate attendees with over 730 exhibitors and 2,000 brands from around the world.

The announcement was made today at a press conference attended by notable figures including Pietro Meda, President of EICMA, and Paolo Magri, CEO of the organization. They were joined by Attilio Fontana, President of the Lombardy Region, and Giuseppe Sala, Mayor of Milan. Together, they highlighted EICMA’s evolution into a pivotal platform for the motorcycle industry, drawing in enthusiasts and professionals alike.

Global Participation and Innovations

This year’s exhibition will feature a diverse array of participants, with exhibitors representing 50 countries. Notably, ten countries will present their offerings for the first time, including Estonia, Georgia, Ireland, Mexico, Panama, and the United Arab Emirates. The robust participation underscores EICMA’s global significance in the motorcycle sector.

Italian companies will continue to play a crucial role, comprising 30% of the total exhibitors. This local representation emphasizes Italy’s status as a leader in motorcycle manufacturing and sales within Europe. EICMA serves as an essential platform for Italian brands to reach international markets.

A Rich Program of Events and Attractions

EICMA 2025 aims to offer a comprehensive experience, featuring a range of activities designed to engage attendees. Visitors can expect to see the latest innovations in the motorcycle industry, alongside world premieres housed across the nine pavilions of Fiera Milano in Rho. The exhibition will also include special content organized by EICMA, along with appearances from motorsport legends and celebrity riders.

In addition to the indoor exhibitions, the event will host a variety of races, shows, and exhibitions in the MotoLive outdoor area, which is designed to thrill and entertain the public. This year’s program promises to deepen the connection between enthusiasts and the motorcycle community.

As EICMA continues its legacy of over 110 years, it solidifies its position as a premier event in the motorcycle world, celebrating the passion that fuels the industry. The exhibition will be open to the public from November 6 to 9, following the press and industry days on November 4 and 5.

For media inquiries and press accreditation, more information can be found on the official EICMA website at www.eicma.it.