Dubai Set to Join Top Three Global Tourist Destinations by 2025

According to new forecasts from ForwardKeys, a research company managed by Amadeus, Dubai is poised to become one of the world’s top three tourist destinations by the end of 2025. The analysis, based on pre-booking data, indicates that international tourist visits to Dubai have risen by 6% compared to the same period last year. This trend reinforces Dubai’s growing reputation as a leading hub for tourism, business, and leisure.

Dubai accounted for approximately 2.2% of the expected international tourist arrivals globally in the last three months of 2023. The report highlights that the majority of visitors continue to come from India and the United Kingdom, while China has demonstrated significant growth, with a remarkable 34% year-on-year increase in bookings, re-establishing its position among the top ten countries sending tourists to the emirate. Additionally, Germany noted a 9% increase in arrivals, showcasing Dubai’s expanding appeal in both European and Asian markets.

Rising Numbers Reflect Strong Demand

The surge in tourist numbers aligns with Dubai’s winter season, traditionally its busiest period. According to the Dubai Department of Economy and Tourism, the city welcomed 11.17 million foreign tourists in the first seven months of 2025, a rise from 10.62 million during the same timeframe in 2024, marking a 5% annual increase. This growth reflects Dubai’s resilience and ability to attract travelers through a blend of innovation, culture, and exceptional hospitality.

Experts attribute the city’s ongoing success to its advanced infrastructure, diverse entertainment options, and world-class events that enhance its status as a premier global tourist hotspot. Upcoming projects, including the expansion of Expo City Dubai and the development of new cultural districts, are expected to further enrich visitor experiences, offering a wider variety of attractions beyond the iconic skyline.

Future Prospects for Tourism

As Dubai positions itself as a leading destination, the city is not only focusing on maintaining its current tourist base but also on attracting visitors from new markets. The strategic initiatives and projects in the pipeline suggest a robust future for tourism in the region. As international travel continues to rebound, Dubai’s combination of luxury, culture, and innovation is likely to keep it among the top choices for global travelers.

With its sights set on enhancing visitor experiences and sustaining growth, Dubai is well on its way to solidifying its place alongside other major cities such as Tokyo and London in the competitive tourism landscape.