IOC Establishes Working Groups to Enhance Women’s Sports and Revenue

The International Olympic Committee (IOC) announced the formation of four working groups on October 27, 2023, aimed at enhancing women’s sports and exploring new commercial opportunities. This initiative marks a significant step under the leadership of President Kirsty Coventry, who previously emphasized the IOC’s commitment to discussing gender eligibility criteria in sports.

The newly established Protection of the Female Category Working Group will consist of experts and representatives from various international federations. This group is tasked with examining strategies to safeguard the integrity of women’s sports. While the IOC has not disclosed specific names of the working group members, it has stated that this confidentiality is essential for maintaining the integrity of their discussions and outcomes.

In a broader context, the IOC is responding to ongoing debates surrounding gender in sports, particularly in light of recent policies implemented in the United States. Former President Donald Trump has announced a ban on transgender athletes competing in school sports, a move criticized by various civil society organizations as an infringement on the rights of transgender individuals. Trump has also indicated his intention to prevent transgender athletes from participating in the 2028 Los Angeles Summer Olympics.

Kirsty Coventry outlined additional priorities for the IOC, including a working group focused on reviewing the sports program of the Games. This group will assess the addition and removal of sports and explore how winter and summer sports might intersect. The IOC aims to balance the size and relevance of the Games while considering the timing and scheduling of events.

The IOC is also establishing a group dedicated to commercial and marketing opportunities, which is particularly timely given the organization’s challenges with sponsorships. The IOC has experienced a decline in support from several major sponsors in recent years, particularly leading up to the 2024 Games. This working group aims to reshape the marketing strategies of the IOC and generate new revenue streams.

Finally, the fourth working group will evaluate the relevance of the Youth Olympics, ensuring that this event continues to engage young athletes and audiences alike.

Coventry expressed optimism about the initiatives, stating, “These groups will allow us to meet deadlines and bring important technical expertise to these complex discussions.” She emphasized the need to realign the IOC’s strategies where necessary to strengthen the Olympic movement overall.

As the IOC progresses with these working groups, the outcomes could significantly influence the future landscape of both women’s sports and the Olympic Games as a whole.