SIXiDES Revolutionizes Renovation Marketing with Emotional Storytelling

SIXiDES, Singapore’s leading interior design and renovation platform, is transforming the landscape of renovation advertising through emotional storytelling. On September 4, 2025, the company announced its venture into creating cinematic short films, such as “Textures” and “Dots,” which are available on its official YouTube channel. This innovative approach deviates from traditional renovation advertisements that often emphasize promotions and quick fixes, focusing instead on narrative-driven content that resonates deeply with viewers.

The films produced by SIXiDES reflect a profound understanding of human experiences, weaving themes of family, memory, and aspiration into the narrative of home. “Textures” offers a poignant exploration of how design transcends mere aesthetics, delving into the emotional connections that spaces can foster. In contrast, “Dots” presents an uplifting story about creativity and inspiration, highlighting the relationships that shape our lives. Both films have successfully connected with audiences, showcasing the depth of storytelling that can redefine how homeowners engage with design.

Astley Ng, the founder of SIXiDES and known as “The Designerd,” articulated the company’s mission: “We’re not just selling renovations; we’re telling stories about life, love, and the spaces that shape them.” This focus on meaningful narratives aims to counteract the transactional nature of the renovation industry and encourage homeowners to appreciate the emotional significance of thoughtful design.

Growing Online Presence

SIXiDES’ commitment to storytelling has significantly contributed to its expanding online presence. The company’s YouTube channel recently surpassed the milestone of 100,000 subscribers, earning the platform’s prestigious Silver Play Button—an accolade that few renovation platforms worldwide can claim. This achievement underscores the effectiveness of its approach, attracting viewers who are eager for more engaging content.

Looking forward, SIXiDES has ambitious plans for future productions. The company is developing additional unique video concepts that will further explore the intersections of design, culture, and human experiences. This ongoing commitment to innovative storytelling reaffirms SIXiDES’ role as not just a renovation platform but also as a creative content house that is reshaping perceptions of design among homeowners.

About SIXiDES

Founded by veteran designer Astley Ng, SIXiDES is Singapore’s only renovation platform established by an interior designer. The platform’s tools and content empower homeowners to make informed decisions while providing interior designers with a transparent stage to showcase their craft. By blending technology with storytelling, SIXiDES is at the forefront of a new era in renovation marketing, where the focus is not only on the physical transformation of spaces but also on the emotional connections that those spaces foster.