SIXiDES Innovates Renovation Marketing with Emotional Short Films

SIXiDES, an innovative interior design and renovation platform based in Singapore, is transforming the narrative around home renovation advertising. On September 4, 2025, the company announced its foray into cinematic storytelling with the release of emotional short films like “Textures” and “Dots.” These films are available on its official YouTube channel and represent a significant departure from traditional marketing strategies that typically emphasize discounts and quick transformations.

Unlike standard renovation advertisements, SIXiDES embraces a narrative-driven approach, drawing inspiration from emotionally resonant Thai commercials. The films explore themes of family, memory, and aspiration, highlighting how design transcends mere aesthetics. “Textures,” for instance, delves into the profound impact of design on human experiences, while “Dots” offers a heartwarming portrayal of creativity and the connections that enrich our lives.

This fresh perspective is resonating with audiences, allowing SIXiDES to carve out a unique identity in Singapore’s competitive renovation market. Founder Astley Ng, known as “The Designerd,” emphasizes the company’s mission: “We’re not just selling renovations; we’re telling stories about life, love, and the spaces that shape them.” Ng believes that in an industry often dominated by transactional relationships, it is essential for homeowners to recognize the emotional depth and significance that thoughtful design can provide.

SIXiDES’ innovative marketing approach has not only connected with potential clients but also driven substantial growth across its digital platforms. The company’s YouTube channel recently achieved a major milestone by surpassing 100,000 subscribers, earning it the coveted Silver Play Button, an accolade that few renovation platforms worldwide can claim.

Future Plans in Storytelling and Design

Looking ahead, SIXiDES is committed to expanding its creative offerings. The company has announced plans for additional video concepts that will further explore the intersection of design, culture, and human experience. These upcoming productions are set to enhance the way homeowners perceive and engage with design, reinforcing SIXiDES’ role not only as a renovation platform but also as a creative content house.

Founded by veteran designer Astley Ng, SIXiDES stands out as Singapore’s only renovation platform initiated by an interior designer. With a focus on empowering homeowners, the platform provides tools and resources that enable informed and inspired decision-making. At the same time, it offers a transparent stage for interior designers to showcase their talents.

With its unique storytelling approach and commitment to emotional engagement, SIXiDES is reshaping the conversation around home renovation, inviting homeowners to see design as an essential part of their lives.