Milo’s Breaktime Set Plushies Return with New Blue Gem Biscuit

Milo has announced the return of its highly popular Breaktime Set plushies, much to the delight of fans who missed out on the initial launch in April. The new collection includes a fresh addition: the Blue Gem Biscuit plushie, expanding the lineup to four unique designs. Alongside the Blue Gem Biscuit, collectors can now also acquire the Pink Gem Biscuit, Bun, and Milo Packet plushies.

Each plushie is accompanied by a versatile two-way bag, which can be converted into either a backpack or a duffel bag. This combination of plush toy and practical accessory adds to the appeal of the promotion. To obtain these limited-edition items, customers must purchase a promotional pack that includes five sets of Milo UHT 4x125ml drinks. Each pack contains one plushie and one two-way bag.

Availability and Popular Demand

The promotional packs will be progressively available starting from August 25, 2023, in various supermarkets across Singapore. Participating retailers include FairPrice, Cold Storage, Giant, Sheng Siong, and Prime. Given the previous demand for these plushies, enthusiasts are encouraged to act swiftly. The initial April launch saw significant crowds at supermarkets, with many fans purchasing multiple promotion packs.

The plushies, inspired by beloved Singaporean snacks, have generated considerable excitement among Milo supporters. The previous collection’s popularity underscores the anticipated rush for the new Blue Gem Biscuit plushie, which is expected to attract both collectors and fans alike.

In light of this launch, Milo continues to engage its audience by blending nostalgia with innovative products. The combination of plush toys and practical accessories has proven successful, creating a unique marketing strategy that resonates with consumers. As the launch date approaches, fans are advised to keep an eye on their preferred supermarkets to secure these sought-after items before they sell out.